The foundation of a UCMS program is Credit Strategies Seminars (CSS).
We've credit educated over 25,000,000.
A Supernova of Credit Info. Basically, after a 15-25 minutes seminar there is an offer to sign up for credit. The seminar is delivered to a fraternity/sorority, resume related activity, college club, etc. The meetings are mandatory to attend because of group membership. Groups are required to bring in three educational speakers per semester (groups find it challenging to find quality speakers to fulfill this requirement).
Dinner and a Show. Also, open seminars are done to an open audience. The best example is where Credit Strategies Seminars (CSS) is given to a dorm on a Sunday night (with free pizza for attendance). With your pizza comes sound credit advice—Fun!
Credit Strategies Seminars (CSS) is informative and entertaining. Students love to get the “inside scoop” and love hearing about stories on how other students dig themselves out of common credit pitfalls. Students can get a FREE transaction recorder (branded with your bank logo), tips on “scamming” a FREE credit report from the three bureaus, FREE form letters for disputing incorrect credit data and more.
Building the LOVE on Campus. The purpose of CSS is to separate your bank from the clutter of your competition using credit tips that YOUR BANK conveys to students. This “inside scoop on credit”generates at least a curiosity at your bank brand (and sometimes outright loyalty!). No trust turns into the first formative bank relationship steps (and maybe LOVE). Campus locations at http://www.ucms.com/college-credit-card-marketing-campus-list.html
Cold-shouldering Your Competition. Credit Strategies Seminars (CSS) are strategic in that they support an overall marketing effort. CSS can be used to convince a college administrator to lend their college student mailing list solely to a card issuer that provides on campus education. CSS can be used to pressure an administrator to prohibit credit card sales at certain campus locations. These “pressures to limit campus access” are described further in “Checkmate!”
www.ucms.com/checkmate.html
Email our president, Dennis for an overview as to how Credit Strategies Seminars (CSS) can be branded for your bank. (dmeunier@ucms.com)
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