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History of UCMS
Saving Students Money
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| Vision and corporate mission |
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We have the vision of marketing
credit cards in a manner that adds value for the college student
consumer. Our current programs springboard us ahead of typical
sales promotions. Unlike "purely solicitory" sales approaches,
we interweave credit education into the sales process. This
profoundly simple concept has bolted us to credit industry
prominence and recognition. Here are the changes we see
developing within the following segments. |
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| For the campus environment |
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Our educational programs help
students stay financially healthy. With education, students can
avoid mistakes that have crippled others in the past. We feel a
responsibility to offer credit education not only those who
might sign up for a credit card, but everyone! Even if they have
applied elsewhere we still welcome them to one of our live
seminars on campus.
Our goal is to offer credit education to everyone at four-year
colleges. Although logistically it is near impossible to do live
seminars, the collegevisa.com site allows for us give seminar
information through our web presentation. Also, we work with
general media people to expose us to three other critical youth
segments: small four-year schools, two-year schools and
technical colleges and high school students. |
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| Rules and laws for college marketing are changing |
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College administrators are
growing less and less tolerant of "purely solicitory" tactics on
campus. Many campuses restrict tabling promotions. The trend has
been for college administrators to impose more and more
regulations. Some schools University of Minnesota at Twin
Cities, Northwestern University at Evanston, and University of
California at Irvine prohibit "table top" card marketing
entirely.
Senator Kennedy from Massachusetts and Representative Carolyn
Maloney from New York are working on legislation that curtails
marketers, "that sign up college students for credit cards
without providing pre-credit education".
Both trends build attendance to UCMS' Credit Strategies
Seminars, differentiate us from marketers and add momentum to
current success. Recently, our efforts have moved online to
reach a greater population and streamline our efforts. |
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| Developing value added programs for our partners |
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Our president stated in an
interview, "Generating a properly filled out application is just
the tip of the iceberg". UCMS has been a leader in developing
valued added programs for its partners. In addition to Credit
Strategies Seminars, UCMS offers the Campus Merchant Program,
which is a coupon book developed for each particular college
campus.
With the increase in college segment competition, our bank
partners will rely upon usage and retention programs to firm up
their customer base. We also want to acknowledge and thank Visa
for supporting us through the years. |
Company Milestones
- Credit educated over 50,000,000
- Conducts 10,000 plus credit seminars annually
- 8,000,000 students November of 2004
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