By Larry Chiang
Closely connecting the money out versus the money in will always be magical. I call it “Every Nickel In, Every Nickel Out” ENIENO Larry Chiang (@LarryChiang) 1/25/16, 6:14 AM cost per #leadGen. cost of one new lead recorded. cost per lead #ENIENO (unit economics) This should lead you to ask… Larry Chiang (@LarryChiang) 1/25/16, 6:15 AM cost per app(lication) for credit. cost per person who was a lead who applies for credit via an application #ENIENO (unit economics) And then you should inquire about… Larry Chiang (@LarryChiang) 1/25/16, 6:16 AM #leadGen. cost per approved application (#CPAAleadGen) #ENIENO (unit economics) We are getting close to thinking about revenue. Up until now, it’s just been expenses Larry Chiang (@LarryChiang) 1/25/16, 6:17 AM cost per active account. #leadGen’s true cost. cost of one new account that tingles the CRM 2x/mo. #ENIENO (unit econ) Friday, Feb 5 come meet me Cell 650-283-8008
